Kerrang Reader profile and how they incorporate this into the magazine.

In my group of three we discussed how Kerrang aim to their target audince by using their reader profile to incorporate this.

Kerrang plays a crucial role in the UK’s Rock scene. Its reader profile reveals that male readers are dominant consumers of the magazine; they make up 60% of the entire audience. The median age of readers is 19 year olds, this conveys that Kerrang intends on reaching readers who are teenagers that actively consume music on a regular basis, and this is also shown through the average albums purchased per month (31). Full time students or students at work can enjoy reading Kerrang in their spare time as it provides them with entertainment and information about their favourite bands. The Kerrang magazine provides its audience with free posters of heavy metal rock bands. The posters allow readers to express their love and loyalty for the band by putting the posters up in their bedrooms. In addition to having a magazine Kerrang’s franchise extends to radio and TV channels. Furthermore, Kerrang highlights events and gigs through advertisements. They talk to their readers in an informal, straight talking and enthusiastic language which maintains the fervour they use to sell music, gig tickets and band merchandise. Female readers are just as crucial to target (even if they are 20% less than the male readers).