On a spreadsheet document I created an outline of My own reader profile for my music magazine. I looked at the amount of readers (from my target audience) owned an iPod, CD player and other criteria such as how often they go to gigs and the percentage that go to gigs and festivals. This allowed me to have an understanding of how to create my magazine around the target audienece. For example the high percentage of people who own iPods may be interested in winning an upgrade or having a free iTunes voucher with each magazine purchased, 
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